Case Study: Equinox boosts #EQXgoldrush awareness with Digital Media Management

Equinox drives 1,276,100+ Instagram reach with Digital Media Management

Equinox teamed up with Digital Media Management to amplify its 2016 Goldrush Challenge, a multi-city fitness event. The challenge was to generate significant awareness for #EQXgoldrush and its coveted gold membership, while driving participation in these unique physical competitions taking place in cities like Los Angeles and San Francisco.

Digital Media Management executed a targeted influencer campaign to meet these goals. They managed influencer recruitment, event logistics, and onsite coordination for the West Coast events, ensuring participants shared the experience on Instagram and Snapchat. This solution resulted in 15 influencers generating nearly 30 posts with a combined Instagram reach of over 1.27 million, successfully promoting the event and the premium membership reward.

Equinox