Case Study: DreamWorks drives buzz and engagement for Spirit: Riding Free with Digital Media Management

Dreamworks reaches 34.4M with Digital Media Management for Spirit: Riding Free

DreamWorks partnered with Digital Media Management to generate buzz and excitement among young girls for the release of the new Netflix animated series, Spirit: Riding Free.

Digital Media Management executed an influencer campaign across multiple social platforms, creating the "Best Friends Challenge" on YouTube and a viral dance initiative on Musical.ly. The campaign reached over 34.4 million people, drove 2.6 million engagements, and achieved over 4.3 million video views, including over 700 fan-made videos. This was a huge success for DreamWorks and Netflix.

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