Case Study: Blu-ray Disc Association achieves 5.2M branded impressions with Digital Media Management

Blu-ray Disc Association drives 5.2M impressions with Digital Media Management

The Blu-ray Disc Association partnered with Digital Media Management to build awareness and drive conversation around its new Ultra HD 4K technology during the holiday shopping season, aiming to encourage sales.

Digital Media Management implemented a strategy using four tech influencers to create custom Instagram videos promoting the platform's superior quality and hosting a giveaway. This campaign generated over 5.2 million impressions and 1.2 million combined engagements, achieving a 22% engagement rate and driving 1,000 qualified entries into the sweepstakes.

Blu-ray Disc Association