Case Study: AMC drives Mayfair Witches premiere buzz with Digital Media Management social junket

AMC drives 1.68M views and its biggest AMC+ premiere to date with Digital Media Management

Digital Media Management partnered with AMC to promote the new television series based on Anne Rice's Mayfair Witches. The challenge was to create a social media marketing campaign that would generate significant buzz for the premiere while meticulously maintaining the dark, supernatural tone of the show.

The solution implemented by Digital Media Management was a one-day social junket. They managed all production, creating a themed set and hiring influencers to lead the cast in magical and tarot-themed segments. This resulted in 17 high-quality social media assets distributed through major press outlets. The campaign earned 1.68 million views and helped the premiere become the biggest to date for the AMC+ streaming service.

AMC