Case Study: Amazon Prime Video boosts awareness for HANNA with Digital Media Management

Amazon Prime Video reaches 3.5M followers with Digital Media Management

Amazon Prime Video partnered with Digital Media Management (DMM) to build awareness for the premiere of its new original series, Hanna. The challenge was to generate substantial buzz and positive sentiment ahead of the show's launch.

DMM implemented an influencer campaign by selecting five lifestyle and wellness influencers to attend the New York City premiere. These influencers captured authentic content during the event and posted it to their Instagram channels, strategically timing their posts for the official premiere date. This solution, executed by Digital Media Management, yielded impressive results: the campaign reached over 3.5 million followers, generated 800,000 brand impressions, and drove 84,000 engagements for a 10.5% engagement rate.

Amazon Prime Video