Case Study: Amazon Prime Video drives awareness and engagement for The Marvelous Mrs. Maisel Season 3 with Digital Media Management

Amazon Prime Video drives 4.57M organic impressions with Digital Media Management

The customer Amazon Prime Video partnered with the vendor Digital Media Management on a social media influencer campaign. The challenge was to build awareness and drive sign-ups for the premiere of the third season of The Marvelous Mrs. Maisel.

Digital Media Management implemented a solution involving a multi-phase campaign with 18 influencers across events and evergreen content. The strategy included exclusive previews, premiere access, and themed activations to highlight the show's style and themes. The campaign generated nearly 4.57 million organic impressions and approximately 459.9 thousand engagements from 139 content pieces, achieving a 10.05% engagement rate.

Amazon Prime Video