Case Study: Amazon Prime Video drives awareness and tune-in for Prime Day Concert with Digital Media Management

Amazon Prime Video drives 2.48M+ organic impressions with Digital Media Management

Amazon Prime Video partnered with Digital Media Management (DMM) to build awareness and drive tune-in for the livestream of its annual Prime Day Concert, with the ultimate goal of acquiring new trial memberships for its service.

DMM executed an influencer campaign by identifying 12 New York-based influencers to attend the event. These influencers created content before, during, and after the concert, sharing their experiences via Instagram Stories and timeline posts to encourage their followers to watch the show and sign up for Prime Video. The solution implemented by Digital Media Management generated over 2.48 million organic brand impressions and 213,000 engagements, an 8.6% engagement rate, successfully driving significant anticipation and interest from potential new members.

Amazon Prime Video