Case Study: Amazon Prime Video Generates Buzz for The Pack with Digital Media Management Influencer Campaign

Amazon Prime Video drives 16M+ impressions with Digital Media Management

Amazon Prime Video partnered with vendor Digital Media Management on an influencer campaign to generate buzz and viewership for its new competitive reality series, The Pack.

The solution from Digital Media Management involved a two-part influencer strategy, partnering with mid- to top-tier dog-loving influencers and dog-specific channels. They created content highlighting the bond between humans and dogs to promote the show. This campaign generated over 16 million impressions, 816.8 thousand engagements, and 1.98 million video views, exceeding impression goals by 500k.

Amazon Prime Video