Case Study: Amazon Prime Video drives buzz and tune-in for Kacey Musgraves special with Digital Media Management

Amazon Prime Video drives 1.5M branded impressions with Digital Media Management

Amazon Prime Video partnered with Digital Media Management (DMM) to generate excitement and drive new trial memberships for its Kacey Musgraves Christmas Show special, while also building awareness for a related themed pop-up event.

DMM implemented a social media campaign by inviting five diverse influencers who were devoted fans to the pop-up event. These influencers created branded Instagram stories and timeline posts from recreated sets, capturing the holiday spirit. The solution generated over 1.5 million branded impressions and nearly 62,000 engagements, successfully promoting the special and encouraging followers to sign up for the streaming service.

Amazon Prime Video