Case Study: OnRamp builds advisor trust and boosts engagement with Digital Meaning

OnRamp grows LinkedIn followers 5x with Digital Meaning

OnRamp, an innovative fin-tech platform for financial advisors, faced a challenge converting its target audience due to their hesitancy and lack of knowledge about crypto assets. The vendor, Digital Meaning, was engaged to improve marketing engagement and conversions through email and social media channels after discovering the real issue was a need for education, not just promotion.

Digital Meaning implemented a strategic shift for OnRamp, moving from a sales-focused approach to an educational one. Key solutions included making the OnRamp Academy content free, redesigning the website for a warmer tone, and refocusing social media efforts on educational content distributed via LinkedIn. This strategy significantly improved engagement rates and drove a 5x increase in the company's social media following among financial advisors.

OnRamp