Case Study: The Telegraph grows puzzle subscribers with Digital Marmalade’s Sticky Puzzles platform

The Telegraph grows puzzle subscribers 58% in 5 months with Digital Marmalade

The Telegraph, a major UK newspaper, sought to modernize its digital puzzles offering to appeal to both new and existing subscribers without alienating its loyal audience. They partnered with Digital Marmalade, leveraging their Sticky Puzzles platform, to build a new, engaging puzzles website and app.

Digital Marmalade delivered a clean, modern website and a standalone app featuring a wide range of puzzles, streaks, achievements, and cross-device syncing. This solution significantly increased user engagement and subscriptions. As a result, The Telegraph's puzzle subscriber base grew by 58% in just five months, with 61% of these subscribers being new to the publication.

The Telegraph