Case Study: News UK achieves a premium digital puzzle experience with Digital Marmalade

News UK launches 15 daily puzzles with Digital Marmalade

Digital Marmalade partnered with News Corp Australia to address the challenge of transforming their traditional print puzzles into an engaging digital format. The goal was to attract new audiences and create new revenue streams through digital subscriptions while retaining their reputation for quality content.

The solution was the Brain Gains app, a premium mobile platform developed by Digital Marmalade that offers 15 fresh puzzles daily. It features innovative social integration with multiplayer modes and sophisticated user experience tools. The result was Australia's premier digital puzzle destination, which successfully created new opportunities for audience engagement and revenue generation for the client.

News UK