Case Study: Middlesex County Cricket Club engages fans across generations with Digital Marmalade

Middlesex County Cricket Club achieves 89% user retention with Digital Marmalade

Middlesex County Cricket Club sought to bridge the digital divide and foster deeper engagement across its varied fan base. To meet this challenge, they partnered with vendor Digital Marmalade to create two tailored digital initiatives: the "Know Your Cricket" prediction game and the "Junior Puzzles" platform.

Digital Marmalade implemented an intuitive prediction game for fans and a cricket-themed puzzle club for junior members. The solution was highly successful, with the "Know Your Cricket" game achieving an 89% user retention rate season-to-season and 38% of users making a prediction for every game in the season. This initiative provided the club with valuable insights into fan behavior, while "Junior Puzzles" helped foster a love for cricket in the next generation of fans.

Middlesex County Cricket Club