Case Study: International Paper communicates sustainability clearly with Digital Marmalade

International Paper delivers sustainability messaging in 8 languages with Digital Marmalade

International Paper, the world's largest packaging, paper, and pulp producer, needed to clearly communicate its responsible approach to environmental issues and dispel common industry myths. The company partnered with Digital Marmalade to create a multi-media communication tool that would present its sustainability story to both internal and external audiences.

Digital Marmalade developed "The Little Green Kit," a comprehensive solution that included a trilogy of books, a multi-language website, informational flashcards, posters, and an animated video called "The Treeble Effect." This multi-format approach simplified the company's sustainability messaging and increased clarity. The project was recognized by being shortlisted for a European Excellence Award in Ecology and Environment, successfully highlighting the benefits of paper-based products for Digital Marmalade's client.

International Paper