Case Study: Fusion improves customer journeys and online bookings with Digital Marmalade

Fusion improves digital journeys for 30 million annual visits with Digital Marmalade

Digital Marmalade partnered with Fusion, a UK leisure provider management platform, to address significant challenges with its digital presence. The customer's over 100 leisure centre websites were underperforming, particularly on mobile devices, with a cumbersome booking process, outdated design, and buggy back-end systems that frustrated users and hindered online business activities.

To remedy this, Digital Marmalade implemented a comprehensive, phased solution. This included a responsive redesign of all centre websites, the development of a powerful new Leisure Management Platform with an intuitive CMS, and tight integration with front-of-house systems. The vendor's work streamlined the online membership sign-up, introduced interactive timetables, and provided Fusion's teams with improved tools to manage promotions and content. This overhaul significantly improved the customer journey and laid the foundation for achieving Fusion's target of moving 80% of bookings online.

Fusion