Case Study: Charity Choice expands charity giving with Digital Marmalade

Charity Choice launches giving platform for 160,000 charities with Digital Marmalade

Charity Choice, part of Wilmington Publishing & Information, needed to re-invent the UK's largest charity directory into a full-service online giving platform. They engaged the vendor, Digital Marmalade, for its web development and technical expertise to build a new system that would allow the public to support charities in multiple ways.

Digital Marmalade created a comprehensive platform featuring a searchable charity directory, integrated donation and fundraising tools, and custom microsites for charities. The solution included seamless payment processing and automated Gift Aid reconciliation with HMRC. For Charity Choice, the platform established new revenue streams through charity subscriptions and advertising while efficiently processing donations for over 160,000 charities.

Charity Choice