Case Study: The Health Insurance Specialists achieves 222% more sales with The Digital Marketing Partners' PPC strategy

The Health Insurance Specialists boost leads by 261% with The Digital Marketing Partners

The Health Insurance Specialists, a UK-based health insurance broker, faced a challenge with their primary acquisition channel, Google AdWords. Their campaigns were experiencing declining performance, resulting in lower-than-expected lead volumes and high acquisition costs. They enlisted The Digital Marketing Partners (TDMP) for support with their PPC efforts.

TDMP implemented a dynamic PPC strategy with a 'test and learn' approach, optimizing their Google AdWords campaigns while also expanding into new channels like Bing Ads and Gmail. This solution delivered significant results: within four months, monthly leads increased by 261% and monthly sales rose by 222%, while the overall cost per lead decreased by 44%. TDMP's work was instrumental in achieving this growth and reducing acquisition costs.

The Health Insurance Specialists