Case Study: Erna Low achieves stronger SEO visibility and higher conversions with The Digital Marketing Partners

Erna Low boosts conversion rates by 17% with The Digital Marketing Partners

Erna Low Ski Holidays, a long-established UK ski tour operator, faced a crowded and complex online marketplace with increasing competition. They engaged The Digital Marketing Partners (TDMP) to develop a plan to improve brand visibility and drive quality traffic to their website.

TDMP implemented a strategy focusing on technical SEO fixes, ongoing optimization, and targeted PPC campaigns for peak seasons. The solution also included content, social media activity, and UX improvements. The results were significant: top 3 rankings for key search terms, a 17% improvement in conversion rate, a 12% increase in pages per session, and a 24% decrease in cost per booking, alongside a major reduction in PPC advertising costs.

Erna Low