Case Study: Benenden Hospital boosts conversions and visibility with The Digital Marketing Partners

Benenden Hospital increases organic visibility by 200% with The Digital Marketing Partners

Benenden Hospital, a private hospital in Kent, needed to adapt its marketing strategy to the post-pandemic landscape. Their challenge was to increase website visibility in organic search results, improve the quality of their organic traffic, and boost high-revenue conversions while lowering the cost for low-revenue conversions. They partnered with The Digital Marketing Partners for a comprehensive SEO and PPC strategy.

The Digital Marketing Partners implemented a dual approach, first improving the technical health of the website and then targeting search intent keywords to fill gaps in organic visibility. Alongside the SEO work, they launched higher-funnel PPC campaigns to promote high-revenue services. This strategy resulted in a 200% increase in organic search visibility, a 50% increase in key-revenue conversions, and an 18% decrease in cost per action.

Benenden Hospital