Case Study: Straumann Group closes digital skills gaps with Digital Marketing Institute

How Straumann Group addressed their digital skills gap

Straumann Group, a global dental company founded in 1954, wanted to close a digital skills gap across its marketing teams as digital transformation became a priority. Although some staff had digital expertise, there was inconsistent knowledge across countries, which affected campaign performance and highlighted the need for a more digitally adept workforce. The company partnered with Digital Marketing Institute for a holistic digital marketing training program.

Digital Marketing Institute worked with Straumann Group to launch #AUGMENT, combining online learning, tailored workshops, and professional certification for marketers at different levels across regions including Europe, North America, Latin America, Asia Pacific, and emerging markets. The program helped build digital confidence and collaboration, and it directly supported a stronger digital-first approach to marketing and lead generation. Feedback was highly positive, with learners rating the workshops and learning 4.5 out of 5 on average.

Straumann

Andreas Utz

Country Manager Germany