Case Study: C-TRAN wins first-place workforce development award with Digital Marketing Group video advertising

C-TRAN wins first place AdWheel award with Digital Marketing Group

C-TRAN, a leading transit agency in Clark County, sought to increase its workforce development through new video advertising. They partnered with Digital Marketing Group to create a video approach that would honestly communicate their core employee benefits and values to potential applicants.

Digital Marketing Group implemented a testimonial and interview video advertising solution. They developed meaningful interview questions and filmed employees in various roles to produce a dynamic and genuine final product. This work for C-TRAN won a first place AdWheel award from the American Public Transportation Association for "Best Electronic Media on Workforce Development" nearly one year later.

C-TRAN