Digital Marketing Direction
6 Case Studies
Western Spirit - Customer Case Study
A Digital Marketing Direction Case Study
Case study describing how Western Spirit used Digital Marketing Direction
Western Spirit is a national cycling trip company that’s been around for over 25 years. The CEO wanted to generate more quality leads for their business for the upcoming quarter with their website. DMD researched their personas to better understand them and then worked with the Western Spirit team to plan content targeting people who were already considering going on a trip within the next few months but still trying to figure out which one to take. This campaign led to a 17% increase in page views and 279 leads.