Case Study: Western Spirit achieves 279 leads in three months with Digital Marketing Direction

Western Spirit boosts page views 17% and generates 279 leads with Digital Marketing Direction

Western Spirit, a national cycling trip company, faced challenges with lead generation, understanding their target buyer personas, and driving website traffic. They partnered with Digital Marketing Direction, which utilized HubSpot software, to address these marketing needs.

Digital Marketing Direction conducted target buyer persona research and implemented a content campaign focused on users considering an upcoming trip. This solution led to a 17% increase in page views and generated 279 leads in three months, averaging 50 new leads per month and boosting overall traffic by 20% in two months.

Western Spirit