Case Study: the State of Maryland improves vaccine access and outreach with DMI’s GoVax hotline

State of Maryland launches GoVax hotline in 2 weeks with Digital Management Inc.

The State of Maryland faced the immense challenge of equitably distributing COVID-19 vaccinations and information to all its citizens. They needed a platform to manage an immediate and undefined scale of phone calls and data for questions, appointments, and transportation. The state partnered with Digital Management Inc. (DMI) to develop a cost-effective, people-first solution.

Digital Management Inc. deployed the omnichannel GoVax hotline within two weeks, leveraging text, live chat, and phone calls integrated with platforms like Facebook and WhatsApp. The solution handled 1.78 million IVR calls and made 3.2 million outbound calls. DMI's real-time analytics enabled the state to become a national vaccination leader, providing actionable demographic insights for targeted outreach and proactive decisions.

State of Maryland