Case Study: Orage Outerwear doubles Meta ROAS and boosts Google Ads ROAS 5x with Digital Hot Sauce

Orage Outerwear boosts Google Ads ROAS 5x with Digital Hot Sauce

Digital Hot Sauce partnered with Orage Outerwear, a Canadian ski outerwear brand with strong heritage. The challenge was to significantly improve return on ad spend across Meta and Google Ads during a competitive winter season in both the Canadian and US markets.

Digital Hot Sauce developed a full-funnel Meta and Google Ads strategy, combining brand awareness with targeted conversion campaigns while continuously testing creative and audiences. This effort more than doubled Meta Ads ROAS and achieved a 5x increase in Google Ads ROAS, including a 180% increase in ROAS over the Black Friday weekend.

Orage Outerwear