Case Study: Bad Backs achieves 50% organic growth with Digital Hitmen

Bad Backs grows organic sessions by 50% with Digital Hitmen

Bad Backs, a leading Australian e-retailer of ergonomic products, was hindered by a complex and expensive legacy Magento platform. This setup created high maintenance costs and operational inefficiencies, while also presenting a significant risk to their organic search visibility during any potential migration. They partnered with Digital Hitmen for a complete digital transformation to a more flexible and manageable WordPress environment.

Digital Hitmen executed a strategy-first migration that utilized AI-driven automation to handle product data and metadata generation. They rebuilt the site architecture with a focus on technical SEO and implemented structured data to maintain search equity. The results were substantial, with the site achieving a 50% year-on-year growth in organic sessions and gaining over 55,000 sessions post-launch. Digital Hitmen successfully delivered a zero-downtime migration that significantly increased keyword rankings and streamlined the client's back-office operations.

Bad Backs