Case Study: Pireta generates more leads with Digital Glue's animated video marketing

Pireta gains 1 leads in first month with Digital Glue

Pireta, a company with complex technology that is difficult to physically demonstrate, approached Digital Glue with a challenge. They needed a video solution to generate leads by creating intrigue and explaining their innovative technology to potential partners at events and meetings, without being able to visually show the product itself.

Digital Glue implemented a solution by creating two animated videos: an attention-grabber and a detailed explainer. These videos combined conceptual artwork with live footage to visualize the technology and emphasize its unique market position. The campaign delivered significant results for Pireta, including a substantial number of new leads in the first month, a noticeable increase in website traffic from social media, and a growth in LinkedIn followers over three months.

Pireta