Case Study: Pigeon increases sales with Digital Glue's email marketing strategy

Pigeon boosts sales with Digital Glue’s monthly newsletter strategy

Pigeon, a seller of hand-folded notes, faced the challenge of engaging its direct customers and encouraging repeat orders without using overtly sales-based email marketing. The brand needed regular, on-brand content that would add value for its community of letter writers. Digital Glue was enlisted to help with this email marketing strategy.

Digital Glue implemented a structured monthly newsletter with seasonal topics, product updates, and community-building prompts. This solution included audience segmentation and continuous A/B testing. The engagement-focused approach fostered a strong sense of community and led to a significant increase in sales for Pigeon.

Pigeon