Case Study: Oxford nanoSystems achieves targeted PR coverage and more enquiries with Digital Glue

Oxford nanoSystems boosts target market engagement from under 50% to 80% with Digital Glue

Oxford nanoSystems, a company with a groundbreaking new coating technology for green hydrogen production, faced the challenge of announcing it to a diverse market without any existing case studies. They needed to reach potential buyers across multiple industries and attract investors. They engaged the vendor, Digital Glue, for a targeted PR campaign to achieve this.

Digital Glue implemented a tailored solution, creating multiple versions of a press release to balance scientific detail with newsworthiness for different audiences. Their strategic outreach to key trade and national publications maximized coverage. The campaign significantly boosted Oxford nanoSystems' market engagement from under 50% to 80% and generated a high volume of qualified enquiries, including leads from previously unreachable key industry players and potential investors.

Oxford nanoSystems