Case Study: Midven boosts investment announcement coverage with Digital Glue

Midven secures 440+ pieces of coverage and 4.9M views with Digital Glue

Digital Glue worked with Midven, an investment firm, to address the challenge of announcing its MEIF investments. The three-fold challenge involved raising awareness for its portfolio companies, delivering a cohesive message that represented the British Business Bank, Midven, and the portfolio company, and providing clear communications to demonstrate Midven's expertise and collaborative approach to funding.

The solution implemented by Digital Glue involved coordinating messaging immediately after each investment was completed. The team identified the portfolio company's unique proposition, crafted a relevant story for the media, and worked with all parties to ensure complementary messaging. Digital Glue also created supporting content like blogs and case studies. As a result, Midven announced over 30 investments and Digital Glue secured over 440 pieces of coverage, generating an estimated 4.9 million views, which helped establish Midven as a leading investment firm in the Midlands.

Midven