Case Study: Let’s Feed Brum achieves a stronger visual identity with Digital Glue’s brand refresh

Let’s Feed Brum refreshes its brand with Digital Glue in a few years of rapid growth

Let's Feed Brum, a Birmingham-based charity supporting the homeless and vulnerable, faced a challenge as its brand identity had become diluted during its rapid growth from a grassroots group to a registered charity. They needed a brand refresh to better connect with volunteers, donors, and the people they serve, requiring updated messaging and easy-to-use templates for their volunteer-run organization. They engaged Digital Glue for content marketing and brand refresh services.

Digital Glue responded by updating the charity's logo and color palette and creating clear brand guidelines and versatile templates for social media, print, and presentations. This provided the charity with a simple, effective toolkit to maintain a consistent and clear brand identity for future communications. The new assets were immediately put to use, and Digital Glue provided guidance to help Let's Feed Brum plan for the future.

Let’s Feed Brum