Case Study: Jewellery Quarter achieves 291% more reach with Digital Glue

JQ Life reaches 291% more people with Digital Glue

JQ Life, a business improvement district for the Jewellery Quarter in Birmingham, sought to attract new visitors and promote its local businesses. Their Instagram account had been dormant and required a new strategy to re-engage the community. They enlisted the agency Digital Glue to develop a social media strategy to meet this challenge.

Digital Glue implemented a content strategy focused on creating engaging reels and carousel posts that highlighted relevant area businesses and events. This approach successfully revived the account, dramatically increasing its reach, followers, and engagement. The strategy resulted in a reach of 22,000 people, an impressive 291% increase, and brought in new followers over a three-month period. Digital Glue successfully surpassed its ambitious KPIs, making the account active and resonant with its target audience.

JQ Life