Case Study: JQ BID achieves positive public and media response with Digital Glue messaging support

JQ BID achieves 100% positive public and media feedback with Digital Glue

JQ BID (Joseph Chamberlain’s Clock Restoration Communications) faced a significant communications challenge during the restoration of the historic Chamberlain Clock. At the height of the Black Lives Matter movement, Joseph Chamberlain’s role as Colonial Secretary made the project sensitive, with a high risk of negative press and public backlash. JQ BID engaged Digital Glue for PR services to navigate this delicate situation and increase interest in the city’s heritage with honest, educational messaging.

Digital Glue implemented a thoughtful communications plan that did not gloss over historical associations. The solution included crafting a press release, preparing a pre-written response for potential backlash, and providing advice on managing negative reactions. As a result of Digital Glue's strategy, the campaign achieved 100% positive feedback from both the public and the media, successfully minimizing negative press and fulfilling the client's objectives.