Case Study: Fotospeed achieves 5:1+ monthly ROI with Digital Glue PPC Management

Fotospeed boosts e-commerce sales with Digital Glue and achieves a 5:1 monthly ROI

Fotospeed, a UK-based photography and printing company, faced the challenge of increasing online sales without any existing paid search presence. Their large e-commerce site with over 3,000 products made creating a manageable and optimized Google Ads structure difficult. Digital Glue was enlisted to implement a PPC solution to attract new customers and boost revenue.

Digital Glue created a structured campaign based on product categories and utilized a product feed for Google Shopping ads. This strategy targeted users interested in printing and photography, making it easier for them to find relevant products. The campaign was a success, achieving a consistent 3% conversion rate and providing a monthly ROI greater than 5:1 for Fotospeed.

Fotospeed