Case Study: Datacolor achieves a successful SpyderX launch with Digital Glue

Datacolor launches SpyderX with Digital Glue and earns 39 US coverage pieces

Datacolor faced the challenge of launching their new SpyderX screen calibrator into the international photography market. They needed to generate a huge amount of interest and drive sales after a quiet period in the color management industry. Digital Glue was engaged to handle PR and social media for the product launch.

Digital Glue worked closely with Datacolor to create targeted media lists and secured key press reviews under NDA before the launch. The agency exceeded all KPIs, securing 39 pieces of coverage in the US and 28 in the EU, resulting in an estimated 1.02 million coverage views and significant social shares. This successful campaign delivered a breakthrough for the SpyderX launch.

Datacolor