Case Study: Datacolor boosts brand awareness and sales with Digital Glue’s PR and influencer marketing

Datacolor boosts brand awareness with Digital Glue and reaches 20K influencer audiences

Datacolor faced the challenge of launching its new Spyder X2 Elite and Spyder X2 Ultra calibration tools to both the photography and new videography markets. They needed to reach their target audience, dramatically increase brand awareness, and hit sales targets. To achieve this, they enlisted Digital Glue for a PR and influencer marketing campaign.

Digital Glue implemented a strategic solution that involved identifying and engaging key influencers in the UK and EU, leveraging Instagram for wide reach, and securing timely press coverage. The vendor's work resulted in a massive impact, significantly elevating brand awareness and boosting sales. The campaign successfully secured live coverage from influencers with substantial audiences, such as Rysia Rhys and Oliver Astrologo.

Datacolor