Case Study: QBE Insurance Group boosts online targeting and lead generation with Digital Fineprint

Helping QBE to supercharge online targeting and distribution

QBE Insurance Group, one of the largest insurance and reinsurance providers, sought to expand its commercial insurance reach and increase engagement with its intermediary channels while lowering high customer acquisition costs. To address this, they partnered with vendor Digital Fineprint, whose lead generation tool, Find, was employed to identify profitable new leads.

Digital Fineprint implemented a targeted, data-driven marketing solution that transformed QBE's approach to digital advertising. This strategy generated over 46,000 new leads and £31 million in identified premium upsell in a single year, while also decreasing the cost per click by 14 times. Digital Fineprint was instrumental in driving a significant increase in brand awareness and helping QBE outperform its nearest competitors.

QBE Insurance Group

Chris Ward

Senior Marketing Manager