Case Study: Hiscox improves SME insurance customer journeys with Digital Fineprint

Helping Hiscox to improve their online customer journey and tackle SME insurance purchasing experience

Digital Fineprint worked with Hiscox, a specialist SME insurer, to tackle the challenge of creating a more personalized and faster online insurance purchasing experience for small businesses. Hiscox was also seeking to increase its return on investment from online customer acquisitions and needed open data analytical expertise.

The solution was the implementation of Digital Fineprint's product recommendation tool, DFP Convert, into the online customer journey. The tool provided real-time, tailored insurance recommendations using only a company name and postcode, which reduced form-filling time and encouraged upselling. The results included a projected £5 million GWP uplift, a 35% improvement in cross-selling effectiveness, and a 40% reduction in customer acquisition costs through targeted advertising.

Hiscox

Lidia Bozhevolnaya

Head of Strategy