Case Study: Expression Insurance enhances customer profiling and prospecting with Digital Fineprint

Helping Expression to enhance their customer profilling and prospecting capabilities

Expression Insurance, a new digital broker, faced the challenge of efficiently targeting specific segments of the SME market to identify optimum customers. They partnered with Digital Fineprint to leverage its expertise in open data analytics for customer selection and communication.

Digital Fineprint analyzed SME data and designed algorithms to identify companies with better-than-average risk scores. They also developed an API to provide real-time access to this data. This solution provided the client with over 150,000 qualified leads and a 40% increase in data sources, allowing Digital Fineprint's client to run targeted campaigns and have more informed customer conversations.

Expression Insurance

Simon Wright

Joint Managing Director