Case Study: McKesson boosts lead generation with The Digital Elevator

McKesson boosts PPC leads by 34% with The Digital Elevator

McKesson, a major pharmaceutical and healthcare technology company, faced challenges with lead conversion in its Business Performance Services division. Despite high website traffic, the division was consistently missing its lead generation goals and sought expertise in conversion rate optimization. They partnered with The Digital Elevator for a comprehensive analysis and strategic improvements.

The Digital Elevator conducted a full audit and optimized the site's navigation, sales copy, and call-to-actions. They strategically placed lead generation assets like white papers, videos, and a previously underutilized performance calculator. This included creating a dedicated landing page for the calculator to use in PPC campaigns. As a result, McKesson achieved a 15% total lead increase, a 34% increase in PPC-generated leads, and a 25% reduction in lead-to-meeting time over six months.

McKesson