The Digital Elevator
15 Case Studies
A The Digital Elevator Case Study
iQ Biosciences, a contract research organization providing cellular products and bioservices, approached The Digital Elevator with the goal of increasing sales revenue from a single marketing project. Their challenge was that their website already had good organic rankings and a decent-performing PPC campaign, so a traditional SEO or PPC audit was not the solution.
The Digital Elevator implemented a conversion rate optimization campaign for a key service and product page. Their solution involved gathering feedback from biotech decision-makers, redesigning the pages based on those insights, and developing new templates. This process resulted in a 51% increase in eCommerce conversion rate, a 19% increase in revenue, and a 57% increase in time on page.