Case Study: Genomadix achieves 1,300% ROAS with The Digital Elevator's Google Performance Max campaign

Genomadix drives 1,300% ROAS with The Digital Elevator

Genomadix, a producer of molecular tests for precision medicine, approached The Digital Elevator with the challenge of marketing their Cube CYP2C19 Genotyping Test. With minimal prior marketing and zero market awareness for their product, their goal was to drive brand awareness and generate leads among healthcare professionals with a limited budget.

The Digital Elevator implemented a Google Ads Performance Max campaign supported by a custom landing page. This solution successfully acquired new clients and generated an impressive 1,300% return on ad spend (ROAS). This proven ROI led to plans for additional campaigns to target leads on more platforms.

Genomadix