Case Study: Area9 achieves qualified leads under $100 with The Digital Elevator

Area9 generates qualified leads for under $100 each with The Digital Elevator

Area9 Learning, an adaptive learning company, approached The Digital Elevator for assistance with several digital marketing challenges. They had a lackluster website and needed to increase lead generation, specifically targeting Chief Learning Officers at major international corporations.

The Digital Elevator implemented a multi-channel strategy involving PPC campaigns on LinkedIn and Facebook, a custom landing page, CRM integration, and an automated email series to generate and nurture leads. Concurrently, they helped ideate and create content for a new website. This fully integrated digital marketing strategy successfully provided Area9 with qualified leads for under $100 each, contributing to their subsequent acquisition by McGraw-Hill.

Area9