Case Study: Undertone achieves more personalized, localized ad experiences with Digital Element's IP geolocation technology

Undertone boosts localized ad engagement with Digital Element

Undertone, a digital advertising company, needed to enhance its targeting capabilities to deliver more localized and personalized ad experiences for global brands on the web. To meet this challenge, they turned to vendor Digital Element and its NetAcuity IP geolocation technology.

Digital Element implemented its industry-leading NetAcuity solution, which provided highly accurate and granular geolocation data. This allowed Undertone to serve highly relevant ads based on a user's geographic location, resulting in higher engagement and interaction rates for clients, particularly in the automotive and entertainment verticals. The solution provided additional value and a strong return on investment for Undertone's advertising clients.

Undertone