Case Study: Tapad boosts click-through rates with Digital Element's IP geolocation technology

Tapad Generates 7- to 11-Percent Lift in Click-Through Rates --- Across Multiple Devices --- With Digital Element’s Versatile IP Geolocation Technology

Tapad, the leader in cross-screen ad technology, needed a powerful and versatile IP geolocation solution to enhance its location-based targeting for advertisers, particularly those with physical stores. To address this challenge, they integrated the NetAcuity technology from their vendor, Digital Element.

By implementing Digital Element's NetAcuity Edge solution, Tapad was able to non-invasively determine users' geographic locations with great accuracy. This allowed their advertisers to achieve significantly better results, including a 7 to 11 percent lift in click-through rates across desktop, mobile, and tablet environments. Digital Element's technology helped Tapad not only meet but exceed campaign performance goals in a cost-effective manner.

Tapad

Are Traasdahl

Founder and CEO