Case Study: Tapad achieves 7% to 11% CTR lift with Digital Element’s NetAcuity IP geolocation technology

Tapad boosts CTR by 7% to 11% with Digital Element

Tapad, a leader in cross-screen ad technology, faced the challenge of accurately targeting consumers based on location to maximize their advertising campaigns across multiple devices. To address this, they incorporated IP geolocation technology from vendor Digital Element, specifically their NetAcuity solution, to complement their cross-device targeting.

Digital Element's solution provided Tapad with a scalable and reliable way to perform geo look-ups for hyperlocal targeting. This implementation resulted in a significant measurable impact, generating a 7- to 11-percent lift in click-through rates for a big-box retailer's geotargeted ads across desktop, mobile, and tablet environments.

Tapad