Case Study: ShopRunner enhances personalized shopping experiences with Digital Element NetAcuity Pulse Plus

ShopRunner Relies on Digital Element’s NetAcuity Pulse Plus to Enhance Members’ Shopping Experience

ShopRunner, a subscription service connecting online shoppers with top retailers, needed to accurately identify its members' geographic locations to provide their retail partners with hyper-local, data-driven shopping recommendations. Facing fierce competition, they required a solution to decipher regional market trends and enhance the customer experience. ShopRunner chose to partner with Digital Element to meet this challenge.

By implementing Digital Element's NetAcuity Pulse Plus, ShopRunner gained a highly accurate and non-invasive method for IP geolocation. This solution provided the reliable data and easy integration necessary to pinpoint shopping trends by location. The results empowered ShopRunner's retail partners to adapt and present relevant products to consumers dynamically, paving the way for future innovations like same-day delivery and advanced demand forecasting using the robust geo data.

ShopRunner

Michelangelo D’Agostino

VP of Data Science and Engineering