Case Study: PostUp improves email campaign targeting with Digital Element's hyperlocal IP geolocation data

PostUp Effectively Uses Digital Element’s Hyperlocal IP Data to Improve Engagement for Email Marketing Campaigns

PostUp, a leading email marketing technology provider, needed highly accurate geolocation data to personalize client campaigns and prove the value of its platform. After finding open-source data to be unreliable, the company turned to Digital Element for a solution, seeking its hyperlocal IP geolocation data to better segment and target audiences.

By integrating Digital Element's NetAcuity Edge solution, PostUp gained access to validated, postcode-level location data. This implementation allowed them to automatically send emails in a recipient's local time zone and generate detailed performance reports, resulting in more accurately delivered campaigns and improved engagement for their clients.

PostUp

Keith Sibson

Vice President