Case Study: AdJug boosts ad response rates by more than 50% with Digital Element's NetAcuity IP Intelligence

Leading European Online Advertising Exchange Connects with Digital Element to Improve Customer Response Rates by More Than 50 Percent

AdJug, a leading European online advertising exchange, faced the challenge of improving the accuracy and granularity of its geotargeting for online ad campaigns. Their existing solution could not provide the precise city-level targeting required by their clients, limiting campaign effectiveness. To overcome this, AdJug turned to the vendor Digital Element and implemented its NetAcuity IP Intelligence technology.

By using Digital Element's solution, AdJug gained the ability to target ads with pinpoint accuracy down to the city level and handle advanced formats like streaming media. This implementation resulted in a more than 50 percent increase in customer response rates. Digital Element's technology and support were credited as key factors in this success, enabling AdJug to reduce wasted ad impressions and significantly improve click-through rates for its advertisers.

AdJug

Satish Jayakumar

Co Founder & Director