Case Study: YouView achieves personalised ISP-based TV content delivery with Digital Element IP Intelligence

How YouView Used IP Intelligence to Enable ISP Set-top Box Features

YouView, a UK-based on-demand TV service, faced a challenge in automatically identifying the internet service provider (ISP) for its set-top boxes. This identification was critical to delivering the correct on-screen branding, subscription packages, and pay-per-view content features from their partner ISPs (BT, TalkTalk, and Plusnet) to each individual user and ensuring this remained accurate over time.

To solve this, YouView implemented Digital Element's IP Intelligence data and NetAcuity Edge technology. This solution analyzes the set-top box's IP address to determine its ISP with over 99.99% accuracy. The result is a seamless, personalized viewing experience where the correct features are served automatically from the moment of installation and instantly updated if a household changes its ISP. Digital Element's service provides the frequent, automatic updates necessary for YouView's 24/7 platform to support its two million viewers.

YouView

Sunit Kotchea

Operations Director